Facebook users are getting older, Nielsen revealed that the number of seniors using the Web has increased by 6 million in the last five years. Not only that, but nearly half of online seniors visited Facebook or YouTube last month, making them their third and fourth most visited online destinations.
A trend that we’ve seen in recent years: more seniors are becoming active on the Web. In November of 2004, there were 11.3 million active seniors online. In November 2009, that number jumped by 55 percent to 17.5 million. In addition, they spend more time on the Web, totaling an average of 58 hours a month in front of the browser or on their phone surfing. Seniors seem to seek more relevant subject matter according to google search data, in fact, 58% more.
Baby boomers account for the most active senior generation in history, but they were not born with technology like video games or cell phones/smartphones.
By 2014, over half of all baby boomers were using more than one piece of technology, such as a cell phone, tablet and/or computer. This might be for work, and/or to stay connected to family and friends, according to the Pew Research Center’s Internet and American Life Project.